2017 Flavorcon

Mindy Cultra
Managing Director
Halverson Group


Mindy Cultra is managing director at Halverson Group, where she is responsible for developing innovative quantitative research approaches and tools that help clients uncover where to play and how to win. Most recently, she has worked with The Coca-Cola Company, Enjoy Life Foods, Southern Comfort, Scientific Games and The Weather Company to bring strategic solutions that shift perspective and broaden the aperture of their business strategy. Prior to joining The Halverson Group leadership team in 2014, Mindy was SVP, research director of The Human Lab at Leo Burnett, where she had extensive global client experience, including Allstate, Crate & Barrel, Discovery Channel, Gap Inc., General Motors, P&G, Pfizer, Samsung, Steelcase, Travelocity and Visa. Mindy earned an MA from Loyola University Chicago in applied social psychology.

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