Innovation Town Hall - **AIA approved 1 LU/IDCEC approved 1 CEU***
(Room W178)
28 Mar 18
10:30 AM
-
11:30 AM
Chain store proliferation. The digital revolution. The information age. A communication explosion. All of these epochs have impacted retail incrementally, but we are now truly at a point of a Retail Renaissance, a revival, a rebirth, as so many areas of consumer preferences, technology and distribution are in flux. Up until now, how we bought goods and services and developed brand awareness and affinity remained basically unchanged. Today, how we all buy and sell is changing at lightning speed and our teams and companies have to keep pace. Many have done this [as have our panelists] through Innovation Labs. This session will focus on the leaders driving change in forward-thinking retail organizations. What does innovation mean today? Who are the people that make these Labs within the larger organization [do they still have day jobs]; are they infused with new talent brought in to the organizations or consultancies? Do they have a start-up mentality? How do more established brands refocus a group to take this on? What tactics, environments and experiences are offered and help drive change [because we know no one can wave a magic wand and command a team to 'innovate' on demand]? Let us give you a peak into some secrets that are brewing in these Innovation Labs today.