2018 GlobalShop

Josh Shabtai
Director of Lab Productions & Operations
Lowe’s Innovation Labs


Drawing on his past lives as videogame designer, start-up founder and advertising creative director, Josh Shabtai leads a global team whose mission is to make the future real today: developing, testing and ultimately scaling Lowe’s Innovation Labs’ (LIL’s) narrative-driven productions across the Lowe’s network. Through real-world applications, his team explores the outer edge of various technologies and use cases, including virtual reality-based education, retail computer vision; in-store robotics programs; real-time manufacturing; and mixed reality design. Shabtai has always been obsessed with fusing the digital and physical worlds in novel ways. Prior to joining Lowe’s Innovation Labs, he co-founded an augmented reality videogame studio, lm/nl, where he directed the best-selling AR title Star Wars Arcade: Falcon Gunner for iOS; co-created the $100m+ selling toys-to-life platform Telepods; and transformed Band-Aid brand bandages into augmented reality Muppet shows with Band-Aid Magic Vision. He has previously served as creative director at IPG’s Media Lab and ad agency, JWT, and holds a bachelor’s degree in mass communication from Boston University.

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