Petfood Forum 2019

Maria Lange
Vice President of Strategic Verticals Pet & Cannabis
Nielsen


Maria Lange is vice president of pet and cannabis verticals at Nielsen. Lange has worked in the pet industry for nearly a decade, previously leading the pet specialty point-of-sale tracking business at GfK prior to its acquisition by Nielsen in late 2018. Additionally, Lange has been named to co-lead Nielsen’s cannabis vertical. Lange's team of industry experts specialize in understanding consumer patterns and behaviors and unlocking insights from large data sets on emerging trends, performance and industry challenges. These insights are used by clients to inform product and marketing strategies across both the pet and cannabis verticals. Lange holds a degree in international culture and business studies from Universität Passau in Germany.

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