What will the pet food industry and market look like in 10 to 20 years? You can't assume the market will be based on the same issues as they are today or take anything for granted. Coping with unprecedented future paradigms will be a challenging constant. New realities will redefine the sets of rules in the industry, such as sustainability of raw materials including ingredients, as well as manufacturing and processing changes or new discoveries in nutrition. In addition, new business models will appear; how might they prove their worth? And, in a global market like pet food that is almost saturated, what impacts will new products, processes, packaging and pets have; will they create new markets? This panel will share their predictions and insights on these questions, plus more. Panel members include Marcel Blok, owner and founder of Change Stranamics; Maria Lange, director client consulting for Nielsen; Paul McKeithan, head of digital services for Bühler Group; Sandy Robins, a multi-media pet lifestyle consultant; and Mariana Rossoni Serao, Ph.D., assistant professor, Iowa State University.