Digital Dealer Conference & Expo 26
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Ian
Cruickshank
Ian Cruickshank
President and CEO
Leadbox
Ian Cruickshank is the president & CEO of Leadbox, where he is leading an exciting group of automotive marketing and technology professionals who are “doing their life’s work” building amazing marketing campaigns, websites, and software for dealerships across the country. Before joining Leadbox, he spent his early days with two of the largest media companies in Canada in sales and sales leadership roles. Since then, Ian has spent his time both consulting on digital disruption and as the head of sales and marketing for; a social media marketing firm and an ad technology company focused on automotive inventory marketing. These roles have had him working closely with AutoTrader.com, Cars.com, and many of the largest dealer groups in North America. With a master's in business administration and IT management and as an adjunct professor at the University of British Columbia he is regularly called on to present and lecture on a variety of Information technology, digital marketing, and career development concepts.
Sessions :
The Way Car Buyers Choose Dealerships Has Changed, What Are You Doing to be Competitive? -- Research and Insights to Better Understand and Fix the Most Critical Gaps in Differentiating Your Dealership Digitally
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