F&B FLORIDA 2019

Chris Cona
Fourth VP - Business DevelopmentPresident & Founder of Choice HR (acquired by Fourth in 2018)



Chris was the Founding Partner & President of Choice HR (2005-2018), a leading Professional Employer Organization (PEO) acquired by Fourth in 2018. With the addition of outsourced HR services, Fourth’s technology platform provides the only end-to-end service of its kind – delivering supplier, inventory and workforce management solutions exclusively to the hospitality industry. Chris currently serves as Fourth’s VP of Business Development, working with the Corporate & Enterprise Sales Team to unlock the strategy for expanding HRO, PEO and Payroll services. Chris has actively served on the FRLA Hillsborough County Chapter Board for many years and found his passion for the restaurant industry when he started his professional career with Beef ‘O’ Brady’s in 1991.

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