F&B FLORIDA 2019

Jon Wolfe
CEO eTouchMenu



Jon began his career as an information technologist, occupying senior-level technology and management roles at organizations including the Army Corps of Engineers, CDSI (a private technology contractor to Department of Defense), Nike, and LeBonheur Children’s Medical Center. Following his departure from the United States Department of Defense, Jon briefly served as the Director of Information Technology at President Casinos before assuming the role of Senior Vice President and Chief Information Officer at the Horseshoe Gaming Holding Corporation, until the time of its sale to Harrah’s Entertainment in 2004. In 2004, Jon formed House Advantage with two other Horseshoe executives, which was primarily an operational and technological consulting group for the gaming industry. In 2009, Jon bought out his partners and launched House Advantage as a loyalty and technology thought leader. House Advantage loyalty marketing technologies, reinforced by strategic expertise and deep industry experience, empower the world’s most successful entertainment brands to seamlessly integrate powerful new marketing strategies and tools. Brands using House Advantage, increase customer engagement, generate vital business intelligence, and boost per-customer share-of-wallet with seamless integration and total support for their existing systems. House Advantage is headquartered in Las Vegas, NV, with offices in Macau, China SAR and Memphis, TN. Along with the award-winning HALo Loyalty Platform, House Advantage provides thought leadership and guidance on loyalty strategies to the largest and most demanding companies in gaming and hospitality.

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