International Cheese Technology Expo 2018

Chad Vincent
CEO
Wisconsin Milk Marketing Board


Chad is an experienced Consumer Products Goods executive, currently CEO of the Wisconsin Milk Marketing Board – leading the efforts to build demand and awareness for Wisconsin’s $45B dairy agriculture business. Prior to joining WMMB, Chad spent 7 years in the dairy industry as the Chief Marketing Officer for Sartori Cheese, where he and his team built the Sartori brand into one of the leading artisan cheese brands at retail in the industry. Chad has extensive marketing and international experience including roles at Miller Brewing overseeing a $2billion portfolio of brands and as the President of the Asia Pacific region, as global branding officer and division president at Fiskars, and managing director at Heinz. Chad has taught marketing at Marquette University, and is a frequent guest lecturer at campuses across the country. A graduate of the Eli Broad MBA program at Michigan State, he has served on the National Advertising Review Board, the ANA CMO Masters Circle, and has earned numerous award including a Brammy award for best new product, and recognition for the best creative campaign in the UK.

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