Digital Dealer Conference & Expo 26

Lawson Owen
CEO
Proactive Dealer Solutions


Lawson Owen is the founder and CEO at Proactive Dealer Solutions, the largest independent business development consulting firm in North America. Lawson is a thought leader in lead and process management and has been inspiring management teams for over 20 years. He is a regular speaker at conferences and industry meetings for dealers, dealer groups, and manufacturers in the automotive, marine, and power sports industries. Lawson began his career in the automotive industry after leaving the Marine Corps, and quickly moved from salesperson to sales management, General Manager, and then performance consultant, teaching and implementing effective lead and process management techniques for both variable and fixed operations. Founded in 2001, Proactive Dealer Solutions is known for having disrupted the automotive industry as the authority in the Business Development concept. We have built more than 4,000 BDCs across the US and Canada, and we continue to evolve around customer experience (CX) expectations in today’s highly competitive market.We specialize in lead and process management and are helping to pioneer the industry into the digital age of retailing.

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