Eastern Energy Expo 2017

Rochelle Sanchirico
VP of Product and Marketing
mHelpDesk


Rochelle Sanchirico is the VP of Product and Marketing for mHelpDesk, a rapidly growing field service management company that is owned by HomeAdvisor, an IAC company. A digital marketing veteran with more than 12 years of experience, she has held marketing, product and strategy leadership positions in the SaaS, media, education, and publishing industries. Rochelle has extensive speaking experience, especially regarding search engine optimization (SEO), social media, and integrated marketing practices. Prior to mHelpDesk, she was the Head of Marketing and Analytics for Webs, the digital services division of Vistaprint. She lead the marketing strategy and execution for both Webs and Pagemodo, ranging from branding to search engine marketing to email marketing and promotions. She also oversaw the analytics team. Prior to joining Webs, Rochelle served as senior director of product management and marketing, analytics at comScore, leading global marketing and product management efforts for its digital business analytics vertical. Before comScore, she held several marketing leadership roles at The Washington Post, first as senior director of acquisition marketing, digital for three years and then as director of digital marketing. There she managed all brand, acquisition, and retention marketing for the media company’s digital and mobile products. Prior to that, she worked as executive director of marketing strategy at Kaplan Higher Education.

Sessions :