Flavorcon 2019
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Michelle
Sparks
Michelle Sparks
Consumer Insights
Perfetti Van Melle
Maria Bast joined Perfetti van Melle USA in 2017 as senior marketing director, insights and growth. She leads future innovation strategy and pipeline, enterprise omnichannel media, e-commerce and consumer insights. Maria has a rich and deep background in marketing, with experience in brand marketing, innovation and multicultural marketing.
Sessions :
Goodness without Compromise: Delivering “Better for You” as a Larger-Than-Life Candy Brand
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