Eastern Energy Expo 2017
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Chris
Magaro
Chris Magaro
Category Strategist for C-Store, Vending, Specialty Retail and Food Service
The Hershey Company
In his current role, Chris is responsible for providing best-in-class category management principals to help drive confection sales and profitability for retail partners. Supporting the Convenience Store channel, Food Service, and Specialty retailing teams for the past 2 years, he has been instrumental in driving improved sales across these channels. Prior to joining Hershey, Chris was employed with Nielsen and developed a strong background in sales and root cause analytics. Chris received an undergraduate degree in Psychology from Shippensburg University, PA and holds a M.S. degree in Experimental Psychology from Villanova University, PA as well as an MBA from Shippensburg University, PA.
Sessions :
Sweet Trends in C-Store Snacking
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