Eastern Energy Expo 2017

Alan Tobin
Sr. Manager of Category Strategy & Insights for C-Store, Vending, Specialty Retail and Food Service
The Hershey Company


Alan is originally from Ireland, living in the U.S. for the past 15 years. He has been with Hershey for 14 years, holding positions in various sales & category management functions. The past eight years of his career have been focused on building and executing confection and snacks category management strategies in C-Store & Walmart. Alan has extensive experience with instant consumable snack categories from his previous roles as C-Store Category Analyst, Front End Advisor at Walmart and most recently as Sr. Manager of Front End Experience, where he consulted with many major retailers across all classes of trade on pay point merchandising and assortment optimization. Alan is based at Hershey’s Home Office in “The Sweetest Place on Earth,” Hershey, Pennsylvania.

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