IAAPA Attractions Expo 2017
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Heather
Brinckerhoff
Heather Brinckerhoff
Social Media Manager
LEGOLAND Florida Resort
Heather Brinckerhoff began her marketing career in 2012 at Voce Communications, specializing in social media and event strategies for consumer entertainment accounts including Disney Parks & Resorts and Sony PlayStation. Heather is currently the Social Media Manager for LEGOLAND Florida Resort. She is responsible for the overall strategy of the social media program, creating relevant content and campaigns to reach the brand’s target audience, analyzing performance metrics and enhancing the overall guest experience online. Heather is passionate about servant leadership and enjoys volunteering as a Wish Granter for the Make-A-Wish Foundation and writing for her fashion blog, where she collaborates with charity-minded brands.
Sessions :
Marketing Creates: Easy-to-Implement Guest Engagement Programs
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