Tracks: Entertainment, Facility Operations, Finance and Technology, Food and Beverage, Games and Merchandise, Governmental Relations, Human Resources, Marketing, Safety and Security, Technology
In today’s world there are many ways to help you engage with your audience. In this session you will see how some attractions operators are incorporating their guests directly into marketing strategies; increasing attendance, reach and overall awareness of their brand. You will hear about User Generated Content and engagement tactics, as well as social media tools, snap filters and branded displays to improve public relations, and promote events and cultivate guest relations. No matter the size of the attraction or its marketing budget, attendees will walk away with ways to use these tools to the benefit of their attraction.