World Tea Expo 2017

Charlie Cain
Principal & Executive Consultant
Building Oz


Charlie has been on the front lines of the Specialty Tea industry for more than a decade, leading retail innovation, operations and international expansion for the two largest tea retailers in the world. He has led teams to re-imagine and revolutionize products, businesses and industries at every stage of the business lifecycle, from startups to Starbucks. Charlie specializes in realizing the true potential of a business or market opportunity by applying the strategies and best practices appropriate for each unique situation and stage of business growth. Today he works as an Executive Consultant providing strategy, branding and retail operations consulting to an international client base of consumer products and private equity companies.

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