World Tea Expo 2017

Howard Telford
Head of Soft Drinks Research
Euromonitor International


Howard Telford is a Senior Beverages Analyst with Euromonitor International, a world leader in strategic research solutions and business intelligence. In his role on Euromonitor's global beverages team, he provides insights on consumer trends and market performance in soft drinks and hot drinks across 80 markets. Howard’s insights have been cited in a variety of national programs and publications including CNBC News, the Wall Street Journal, Bloomberg and Fortune magazine. A native of Bedford, England and long-time resident of Chicago Illinois, Howard holds his Bachelor’s degree from DePaul University and his Masters degree from the University of Chicago. He has been with Euromonitor International for the last six years.

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