Digital Dealer Conference & Expo 26

John Alfirevich
Dealer Principal
Apple Chevrolet


In more than 35 years in the business, John Alfirevich, dealer principal of Apple Chevrolet, has filled just about every dealership role imaginable and has held several leadership positions with the Chicago Automobile Trade Association. He also previously served as president of the Chicagoland & Northwest Indiana Chevrolet Association. In addition to recently winning the 2019 TIME Dealer of the Year award, John has also been awarded the Better Business Bureau’s Torch Award for Ethics, the NADA PAC Outstanding Achievement Award, and the Illinois Radio Broadcasters Recognition Award. John received a bachelor’s degree in Business from Benedictine College in 1985 and graduated from the NADA Academy in 1990

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