2022 ATA Trade Show

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Sessions (104)

Registration (Room South Wing Lobby A)

05 Jan 22
7:00 AM - 7:00 PM

Tracks: Schedule of Events

Exhibitor Set Up (Room North Wing and South Wing A & B)

05 Jan 22
8:00 AM - 8:00 PM

Tracks: Schedule of Events

A.R.R.O. Hot Show Exhibitor Set Up (Room South Wing C)

05 Jan 22
2:00 PM - 7:30 PM

Tracks: Schedule of Events

Registration (Room South Wing Lobby A)

06 Jan 22
7:00 AM - 8:00 PM

Tracks: Schedule of Events

A.R.R.O. Hot Show (Room South Wing C)

06 Jan 22
8:00 AM - 5:00 PM

Tracks: Schedule of Events

Exhibitor Set Up (Room North Wing and South Wing A & B)

06 Jan 22
8:00 AM - 8:00 PM

Tracks: Schedule of Events

Featured Products Exhibitor Product Drop-Off (Room East Hall A & B)

06 Jan 22
8:00 AM - 8:00 PM

Tracks: Schedule of Events

Innovation Zone Exhibitor Set Up (Room South Wing B)

06 Jan 22
8:00 AM - 8:00 PM

Tracks: Schedule of Events

Masterclass Sessions (Room C101 and C104)

06 Jan 22
8:00 AM - 6:30 PM

Tracks: Schedule of Events

Welcome Message

06 Jan 22
8:00 AM - 8:30 AM

Tracks: Masterclass, Schedule of Events

A continental breakfast will be offered. More...

Buying the Best Deal for Your Store

06 Jan 22
8:30 AM - 9:45 AM

Tracks: Masterclass, Schedule of Events

Speaker(s): Hank Yacek
Hank Yacek - Point of Impact Group More...

Fixing Form Flaws for Better Bow Fitment

06 Jan 22
10:00 AM - 11:15 AM

Tracks: Masterclass, Schedule of Events

Speaker(s): Paige Pearce
Paige Pearce - Professional Archer More...

Serve Your Social Media Audience & Build Customers for Life

06 Jan 22
10:00 AM - 11:15 AM

Tracks: Masterclass, Schedule of Events

Speaker(s): MICHELLE SCHEUERMANN
Michelle Scheuermann - BulletProof Media More...

Exploring What Brings You Business Happiness

06 Jan 22
1:00 PM - 2:12 PM

Tracks: Masterclass, Schedule of Events

Speaker(s): Hank Yacek
Hank Yacek - Point of Impact Group More...

Foundations - Skills to Make a Great Archer

06 Jan 22
1:00 PM - 2:15 PM

Tracks: Masterclass, Schedule of Events

Speaker(s): Guy Krueger
Guy Krueger - USA Archery More...

Technical Advisory Team Meeting (Room VIP Office Suite)

06 Jan 22
1:00 PM - 2:00 PM

Tracks: Schedule of Events

Coaching to Build Your Customer Base

06 Jan 22
2:30 PM - 3:15 PM

Tracks: Masterclass, Schedule of Events

Speaker(s): Guy Krueger
Guy Krueger - USA Archery More...

Going Light - What You Need to Know About Tuning Low Poundage Bows

06 Jan 22
2:30 PM - 3:15 PM

Tracks: Masterclass, Schedule of Events

Speaker(s): Paige Pearce
Paige Pearce - Professinal Archer More...

Broaden Your Customer Base with Barebow Archery

06 Jan 22
3:30 PM - 4:15 PM

Tracks: Masterclass, Schedule of Events

Speaker(s): Frank McDonough
Frank McDonough - Coach at Grass Hollow Archery More...

Diversification in the Archery Pro Shop

06 Jan 22
3:30 PM - 4:15 PM

Tracks: Masterclass, Schedule of Events

Speaker(s): Hank Yacek
Hank Yacek - Point of Impact Group More...

A.R.R.O. Annual Member Meeting (Room South Wing C)

06 Jan 22
5:00 PM - 6:00 PM

Tracks: Schedule of Events

International Welcome Reception (Room NW202)

06 Jan 22
5:30 PM - 6:30 PM

Tracks: Schedule of Events

Outtech Innovations (Room North Wing Lobby)

06 Jan 22
6:30 PM - 9:00 PM

Tracks: Schedule of Events

Exhibitor Set Up (Room North Wing and South Wing A & B)

07 Jan 22
6:30 AM - 8:30 AM

Tracks: Schedule of Events

Registration (Room South Wing Lobby A)

07 Jan 22
7:00 AM - 6:00 PM

Tracks: Schedule of Events

Press Room Open (Room B100)

07 Jan 22
7:30 AM - 6:00 PM

Tracks: Schedule of Events

Archery Instructor Certification: Level 3, Day 1

07 Jan 22
8:00 AM - 12:00 PM

Tracks: Schedule of Events

Level 3 USA Archery Certification

07 Jan 22
8:00 AM - 12:00 PM

Tracks: Archery Instructor Certification, Schedule of Events

*Level 2 Certification is a prerequisite for Level 3 Certification.  Level 3 is a two part course. Part one is on Friday and part two is on... More...

* New * FX4 Broadhead (Room Booth 1130)

07 Jan 22
8:30 AM - 9:30 AM

Tracks: Schedule of Events

Visit the REK Broadhead booth to see the new-for-2022 FX4 Broadhead. More...

Archery and Outdoor Alliance (Room Booth 1345)

07 Jan 22
8:30 AM - 6:00 PM

Tracks: Schedule of Events

ATA Show Hours *Buyer Day (Room North Wing and South Wing A & B)

07 Jan 22
8:30 AM - 6:00 PM

Tracks: Schedule of Events

Demo a QuietKat Electric Bike Today (Room Booth 537 and 421)

07 Jan 22
9:00 AM - 6:00 PM

Tracks: Schedule of Events

We are hosting a demo event all day, every day at booth 421/537! Our exclusive demo track is indoors and will give you a great opportunity to feel ... More...

Darrel Barnette - Aerospace Engineer (Room Booth 3707)

07 Jan 22
11:00 AM - 1:00 PM

Tracks: Schedule of Events

Discuss the aerodynamic flight of an arrow and how broadheads effect its flight. More...

Roger Raglin at Lakewood Products (Room Booth 4001)

07 Jan 22
11:00 AM - 12:00 PM

Tracks: Schedule of Events

Come meet and visit with Roger Raglin, part of the Lakewood Family! Talk hunting, go over his favorite Lakewood Products, get photos, autographs, a... More...

Archery Instructor Certification: Level 1

07 Jan 22
1:00 PM - 2:45 PM

Tracks: Schedule of Events

Bone Collector Autograph Signing (Room Booth 305)

07 Jan 22
1:00 PM - 2:00 PM

Tracks: Schedule of Events

Michael Waddell, Nick Mundt and Travis 'T-Bone' Turner will make an appearance at the Thorogood booth to sign autographs. Limited edition T... More...

Level 1 USA Archery Certification

07 Jan 22
1:00 PM - 2:45 PM

Tracks: Archery Instructor Certification, Schedule of Events

This certification course is the practical (hands-on) component only. You will receive an email with a discount code to enroll in the online course... More...

Driven with Pat and Nicole (Room Booth 1321)

07 Jan 22
2:00 PM - 3:00 PM

Tracks: Schedule of Events

Come by the Rambo Test Ride booth to not only ride a bike but hang out with Pat and Nicole! More...

How Electric Bikes are a game changer for archers! (Room Booth 537)

07 Jan 22
2:00 PM - 2:30 PM

Tracks: Schedule of Events

Come join Spinks, PR, product and brand specialist for QuietKat electric bikes, for a 15-minute seminar on how electric bikes are a game changer fo... More...

Swon Brother Appearance (Room Booth 1401)

07 Jan 22
2:00 PM - 3:00 PM

Tracks: Schedule of Events

The Swon Brothers, an American country music duo from Muskogee Oklahoma, will be performing at the Buck Bourbon booth, followed by an autograph ses... More...

FIBER 101: A Deep Dive into Fiber Terminology, Performance and Bowstring Application (Room MyATA Area)

07 Jan 22
2:30 PM - 3:00 PM

Tracks: Education Sessions, Schedule of Events

Speaker(s): MARK PEDERSON
Bowstring fiber has seen a great deal of advacement since the Dacron days. Learn about the intricacies of bowstring fiber and how it can help your ... More...

ATA Media Summit (Room C108)

07 Jan 22
4:30 PM - 6:00 PM

Tracks: Schedule of Events

Exhibitor Set Up (Room North Wing and South Wing A & B)

08 Jan 22
6:30 AM - 8:30 AM

Tracks: Schedule of Events

Registration (Room South Wing Lobby A)

08 Jan 22
7:00 AM - 6:00 PM

Tracks: Schedule of Events

Press Room Open

08 Jan 22
7:30 AM - 6:00 PM

Tracks: Schedule of Events

Archery Instructor Certification: Level 3, Day 2

08 Jan 22
8:00 AM - 12:00 PM

Tracks: Schedule of Events

Avoiding Target Panic - How to Pick the Right Release and Execute the Shot (Room C-108)

08 Jan 22
8:00 AM - 9:15 AM

Tracks: Education Sessions, Schedule of Events

Speaker(s): George Ryals IV
Every archery shop has had a customer come to them looking for a new release aid to help them shake off target panic. Learn how to identify the rig... More...

Building Arrows and Bolts for Ultimate Accuracy (Room C-109)

08 Jan 22
8:00 AM - 9:15 AM

Tracks: Education Sessions, Schedule of Events

Speaker(s): Tim Gillingham
This presentation will discuss a process for building arrows and bolts that provides the accuracy needed for success in the field or on the tournam... More...

Can a Buy Group Help Your Business? (Room C-104)

08 Jan 22
8:00 AM - 9:15 AM

Tracks: Education Sessions, Schedule of Events

Speaker(s): DEB COLGROVE ; Marty Stubstad
Are you looking for a way to boost sales or increase profit margins? In this session, you will gain insight from industry veterans on how membershi... More...

Level 3 USA Archery Certification

08 Jan 22
8:00 AM - 12:00 PM

Tracks: Archery Instructor Certification, Schedule of Events

*Level 2 Certification is a prerequisite for Level 3 Certification.  Level 3 is a two part course. Part one is on Friday and part two is on... More...

Practical Aerodynamics for Archery (Room C-101)

08 Jan 22
8:00 AM - 9:15 AM

Tracks: Education Sessions, Schedule of Events

Speaker(s): DARREL BARNETTE
How and why do arrow components affect arrow flight and performance? Learn how aerodynamic forces act on an arrow in flight and why selecting arrow... More...

S3DA: Increasing Retailers' Bottom Line (Room C-105)

08 Jan 22
8:00 AM - 9:15 AM

Tracks: Education Sessions, Schedule of Events

Speaker(s): HOLLY HELTON
Retailers that run the S3DA program in their establishments have experienced a signficant increase in sales and retention among their customers. Le... More...

Seminars

08 Jan 22
8:00 AM - 9:15 AM

Tracks: Schedule of Events

* New * FX4 Broadhead (Room Booth 1130)

08 Jan 22
8:30 AM - 9:30 AM

Tracks: Schedule of Events

Visit the REK Broadhead booth to see the new-for-2022 FX4 Broadhead. More...

ATA Show Hours (Room North Wing and South Wing A & B)

08 Jan 22
8:30 AM - 6:00 PM

Tracks: Schedule of Events

Archery Instructor Certification: Level 1

08 Jan 22
9:00 AM - 11:45 AM

Tracks: Schedule of Events

Demo a QuietKat Electric Bike Today (Room Booth 537 and 421)

08 Jan 22
9:00 AM - 6:00 PM

Tracks: Schedule of Events

We are hosting a demo event all day, every day at booth 421/537! Our exclusive demo track is indoors and will give you a great opportunity to feel ... More...

Level 1 USA Archery Certification

08 Jan 22
9:00 AM - 11:45 AM

Tracks: Archery Instructor Certification, Schedule of Events

This certification course is the practical (hands-on) component only. You will receive an email with a discount code to enroll in the online course... More...

Archery for Youth & Their Families (Room MyATA Area)

08 Jan 22
10:00 AM - 10:30 AM

Tracks: Education Sessions, Schedule of Events

Speaker(s): Kelly Boyer ; Lora Baker
Youth archery programs are excellent at exposing kids to the sport, but getting entire families involved can have an even greater impact on keeping... More...

Celebrity Appearance and Autograph Signing (Room Booth 2613)

08 Jan 22
10:00 AM - 11:30 AM

Tracks: Schedule of Events

Meet and collect autographs from Lee and Tiffany Lakosky from The Crush, Levi and Samantha Morgan, Michael Lee and Kevin Knighton from Backwoods Li... More...

Michael Waddell Appearance (Room Booth 1031)

08 Jan 22
10:00 AM - 11:00 AM

Tracks: Schedule of Events

Swing by the Groove Life booth to meet and greet with Michael Waddell, founder and member of Bone Collector. More...

Michael Waddell Celebrity Appearance (Room Booth 1031)

08 Jan 22
10:00 AM - 11:00 AM

Tracks: Schedule of Events

Michael Waddell will be hanging out and signing autographs in the Groove Life booth. More...

Tim Gillingham Award (Room Booth 2043)

08 Jan 22
10:00 AM - 10:30 AM

Tracks: Schedule of Events

Tim Gillingham, staff manager for Gold Tip and Bee Stinger and winner of back-to-back IBO Triple Crown titles in both 2020 and 2021, will be presen... More...

New Product Sampling (Room Booth 2453)

08 Jan 22
11:00 AM - 12:30 PM

Tracks: Schedule of Events

We will be offering samples of new products created by Hi Mountain that are cooked by Karen Lutto. More...

Roger Raglin at Lakewood Products (Room Booth 4001)

08 Jan 22
11:00 AM - 12:00 PM

Tracks: Schedule of Events

Come meet and visit with Roger Raglin, part of the Lakewood Family! Talk hunting, go over his favorite Lakewood Products, get photos, autographs, a... More...

Celebrity Appearance (Room Booth 3601)

08 Jan 22
12:00 PM - 1:00 PM

Tracks: Schedule of Events

Meet and greet the Holders from Raised Hunting at the Flex-Fletch booth. More...

Celebrity Signing (Room Booth 709)

08 Jan 22
12:30 PM - 2:00 PM

Tracks: Schedule of Events

Meet Kenny Davis, the host of TV's Whitetail Frenzy, and some of the Whitetail Frenzy Team in Booth #709 and receive an autographed picture of ... More...

Act Right! How Behaviors Affect the Customer Experience (Room MyATA Area)

08 Jan 22
1:00 PM - 1:30 PM

Tracks: Education Sessions, Schedule of Events

Speaker(s): Korbin Williams
Giving customers a great experience goes beyond product knowledge and selection. Learn how your behavior, and how you respond to customer behavior,... More...

Archery Instructor Certification: Level 2

08 Jan 22
1:00 PM - 4:00 PM

Tracks: Schedule of Events

Celebrity Appearance (Room Booth 3643)

08 Jan 22
1:00 PM - 2:00 PM

Tracks: Schedule of Events

Meet and greet with George Ryals IV, a world renown archer and archery coach. More...

Level 2 USA Archery Certification

08 Jan 22
1:00 PM - 4:00 PM

Tracks: Archery Instructor Certification, Schedule of Events

This certification course is the practical (hands-on) component only. You will receive an email with a discount code to enroll in the online course... More...

Swap Hunting Tales with the Bone Collectors + FREE Autographed Poster! (Room Booth 2843)

08 Jan 22
1:00 PM - 2:00 PM

Tracks: Schedule of Events

Share your Hunting Stories and Picture Proof with The Bone Collector Team while they set up camp at the T.R.U. Ball Archery Booth! Pick up a FREE A... More...

Darrel Barnette - Aerospace Enginner (Room Booth 3707)

08 Jan 22
1:30 PM - 3:30 PM

Tracks: Schedule of Events

Discuss the aerodynamic flight of an arrow and how broadheads effect its flight. More...

Autograph session with Levi and Samantha Morgan (Room Booth 3643)

08 Jan 22
2:00 PM - 3:00 PM

Tracks: Schedule of Events

Come by the Last Chance Archery booth and get autographs from BowLifeTV hosts Levi and Samantha Morgan. More...

Celebrity Appearance / Autograph Signing (Room Booth 3601)

08 Jan 22
2:00 PM - 3:00 PM

Tracks: Schedule of Events

Randy Birdsong and Nate Hosie from Headhunter's TV would like to meet you, talk about hunts, answer questions, etc. More...

How Electric Bikes are a game changer for archers! (Room Booth 537)

08 Jan 22
2:00 PM - 2:30 PM

Tracks: Schedule of Events

Come join Spinks, PR, product and brand specialist for QuietKat electric bikes, for a 15-minute seminar on how electric bikes are a game changer fo... More...

Swon Brother Appearance (Room Booth 1401)

08 Jan 22
2:00 PM - 3:00 PM

Tracks: Schedule of Events

The Swon Brothers, an American country music duo from Muskogee Oklahoma, will be performing at the Buck Bourbon booth, followed by an autograph ses... More...

Intellectual Property Enforcement - What To Do if You Receive a Cease & Desist Letter and How To Protect Your Own IP (Room MyATA Area)

08 Jan 22
2:30 PM - 3:00 PM

Tracks: Education Sessions, Schedule of Events

Speaker(s): MICHAEL OROPALLO
Intellectual property: patents, trademarks, copyrights and trade secrets, is often an overlooked issue when it comes to the development, advertisin... More...

Celebrity Appearance and FREE Autographed Poster (Room Booth 2415)

08 Jan 22
3:00 PM - 4:00 PM

Tracks: Schedule of Events

Appearances from Levi and Samantha Morgan of BOWLIFE and THE CRUSH with Lee and Tiffany! More...

Long-Range Bowhunting – Arrow Speed/KE/Momentum at 60 Yards (Room MyATA Area)

08 Jan 22
4:00 PM - 4:30 PM

Tracks: Education Sessions, Schedule of Events

Speaker(s): Troy Fowler
What happens to an arrow when it's shot over the longer distances commonly encountered in western hunting situations? Instead of looking at spe... More...

Michael Waddell in the Rambo Bikes booth (Room Booth 1321)

08 Jan 22
4:00 PM - 5:00 PM

Tracks: Schedule of Events

Swing by the Rambo Bikes Test Ride Booth to not only test ride a bike but hang out with Michael Waddell from the Bone Collector. More...

Keeping New Hunters Post-Pandemic (Room MyATA Area)

08 Jan 22
5:00 PM - 5:30 PM

Tracks: Education Sessions, Schedule of Events

Speaker(s): Dan Forster

Exhibitor Set Up (Room North Wing and South Wing A & B)

09 Jan 22
6:30 AM - 8:30 AM

Tracks: Schedule of Events

Registration (Room South Wing Lobby A)

09 Jan 22
7:00 AM - 1:00 PM

Tracks: Schedule of Events

Press Room Open

09 Jan 22
7:30 AM - 4:00 PM

Tracks: Schedule of Events

Are E-bikes Here to Stay? (Room C-104)

09 Jan 22
8:00 AM - 9:15 AM

Tracks: Education Sessions, Schedule of Events

Speaker(s): PETER GODLEWSKI
E-bikes are rapidly becoming the go-to vehicle for the North American hunter. Learn about the potential this product category could have for your b... More...

Seminars

09 Jan 22
8:00 AM - 9:15 AM

Tracks: Schedule of Events

Top 5 Technologies for Archery Dealers to Sell More (Room C-109)

09 Jan 22
8:00 AM - 9:15 AM

Tracks: Education Sessions, Schedule of Events

Speaker(s): Michele Salerno
The pandemic had a huge impact on retail this past year and archery dealers faced even more challenges with equipment/firearms/ammo at all-time low... More...

What’s Missing from Your Retail Insurance Policy? (Room C-101)

09 Jan 22
8:00 AM - 9:15 AM

Tracks: Education Sessions, Schedule of Events

Speaker(s): JAMES BLANKENBECKLER
Most retail shops have a standard liability policy, but many forget about other areas in which they could be vulnerable. Learn how you can take the... More...

* New * FX4 Broadhead (Room Booth 1130)

09 Jan 22
8:30 AM - 9:30 AM

Tracks: Schedule of Events

Visit the REK Broadhead booth to see the new-for-2022 FX4 Broadhead. More...

ATA Show Hours (Room North Wing and South Wing A & B)

09 Jan 22
8:30 AM - 4:00 PM

Tracks: Schedule of Events

Archery Instructor Certification: Level 2

09 Jan 22
9:00 AM - 12:00 PM

Tracks: Schedule of Events

Darrel Barnette - Aerospace Engineer (Room Booth 3707)

09 Jan 22
9:00 AM - 11:00 AM

Tracks: Schedule of Events

Discuss the aerodynamic flight of an arrow and how broadheads effect its flight. More...

Demo a QuietKat Electric Bike Today (Room Booth 537 and 421)

09 Jan 22
9:00 AM - 6:00 PM

Tracks: Schedule of Events

We are hosting a demo event all day, every day at booth 421/537! Our exclusive demo track is indoors and will give you a great opportunity to feel ... More...

Level 2 USA Archery Certification

09 Jan 22
9:00 AM - 12:00 PM

Tracks: Archery Instructor Certification, Schedule of Events

This certification course is the practical (hands-on) component only. You will receive an email with a discount code to enroll in the online course... More...

Avoiding Target Panic - How to Pick the Right Release and Execute the Shot (Room MyATA Area)

09 Jan 22
10:00 AM - 10:30 AM

Tracks: Education Sessions, Schedule of Events

Speaker(s): George Ryals IV
Every archery shop has had a customer come to them looking for a new release aid to help them shake off target panic. Learn how to identify the rig... More...

Federal Excise Tax Resources for Your Business (Room MyATA Area)

09 Jan 22
1:00 PM - 1:30 PM

Tracks: Education Sessions, Schedule of Events

Speaker(s): Nathan Fitzgerald
Get expert advice on managing Federal Excise Tax payments and learn about the FET resources available exclusively to ATA members. More...

How Electric Bikes are a game changer for archers! (Room Booth 537)

09 Jan 22
2:00 PM - 2:30 PM

Tracks: Schedule of Events

Come join Spinks, PR, product and brand specialist for QuietKat electric bikes, for a 15-minute seminar on how electric bikes are a game changer fo... More...
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