Every drop counts! Beverages arguably play a larger role in the industry today than they ever did before!
You could try and make everyone happy by offering dozens of options at your restaurant, cafe, or bar, but we all know that’s likely not going to happen. An establishment needs to carefully consider their beverage menu, whether alcohol-focused or not, and offer one that is balanced, targeted, and one that fits their concept.
Many operators continue to face a challenge, however, when it comes to developing an effective beverage strategy. As with its food counter-part, consumers are more educated today about beer, cocktails, wine, coffees, sodas, and even a variety of waters. They understand retail prices and flavor profiles because they’ve become (or think they’ve become) a barista, mixologist, and/or wine & beer connoisseur at home. When they’re dining out or visiting a bar now, they crave something that’s ‘differentiated.’
How can bars and restaurants take advantage of this segment and develop a memorable, consistent, and profitable beverage strategy that creates differentiation? When you ‘humanize’ that beverage experience, it takes it out of the realm of being a ‘commodity’.
No matter your concept, there are strategic ways to maximize your beverage potential and this session will walk you through the development of such a program.