Clean Label Innovation: Functionality and Flavor without Compromise
(Room Main Stage - Grand Ballroom A)
11 Nov 19
8:45 AM
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9:15 AM
Innovating in today’s busy product landscape is a challenge no matter the category. Brand loyalty is becoming a thing of the past and in this competitive market, a new product needs every advantage to succeed. Successful innovation brings the consumer a product that's familiar yet keeps them engaged with something compelling and new. To be the most effective, brands must stay true to themselves and not compromise on the values and mission on which they were founded. This can make the innovation process even more challenging but can also lead to the creation of products that are truly unique.