2019 Top Producer Summit

Sessions Speakers Exhibitors Floor Plan Buzz

Building a Consumer Trust Amid Consumer Skepticism (Room Salon C-3)

Consumers' lack of trust in food is a critical issue for the food and ag industry to acknowledge. Rising health concerns and an increasing desire for food knowledge mean consumers are no longer happy being kept in the dark when it comes to where their food comes from. Learn about the problems impacting consumer trust and more important, how to fix them. Sullivan Higdon and Sink's portfolio of food and agricultural clients is home to many examples of companies that are building trust by sharing the "why" behind their brands. Learn an approach that can help create a connection with consumers that lives far beyond the transactional.