The NGA Show 2020

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Healthy Food Incentive Programs (Room 24 AB)

24 Feb 20

9:45 AM - 10:45 AM

Tracks: Strategies for Competing

Speaker(s): Jimmy Wright, President, Wright's Markets, Inc.; Melissa Kenny, Division Manager, Delaware Supermarkets; Frank Pimentel, Owner, Fine Fare Supermarket

Moderator(s): Christopher Jones, VP, Government Affairs & Counsel, National Grocer's Association;

A number of NGA members have seen more produce in low-income shoppers' baskets thanks to healthy foods incentive programs. Hear more about the challenges and benefits of these programs as well as implementation best practices from industry peers. We’ll review how to get started, technology adaptations, marketing strategies, associate training programs and record-keeping requirements.

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