2019 NY NOW® Winter

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An Ode to Color, The Ten Essential Palettes for Living and Design, presented by the IFDA, NYC Chapter (Room 1A04)

04 Feb 19
8:30 AM - 10:00 AM
Join us as internationally renowned textile and product designer, Lori Weitzner provides a rich, layered perspective on the use and significance... More...

Artisan & Handmade Seminar: Importing 101 (Room 1A03)

04 Feb 19
8:30 AM - 10:00 AM

Tracks: Artisan Resource

ByHand Consulting co-founder Colvin English and Phoenix International Business Logistics president Phil Hobson outline the nuts and bolts of import... More...

2019 Marketing Plans: Learn, Review, Adjust and Verify (Room 1A05)

04 Feb 19
10:00 AM - 11:00 AM

Tracks: Retail Makeover

You will learn about the importance of customer data and how customer insights must shape your marketing. Barbara Crowhurst will direct you to who ... More...

CRAFT Power Hour: Increase Your Reach: Leveraging Content with Facebook Lead Generation Ads (Room 1A03)

04 Feb 19
10:30 AM - 11:30 AM

Tracks: CRAFT Power Hours

Have you reached the point where you feel like you have a solid grasp on audience engagement and reach on Facebook? Are you ready for the next step... More...

Creating Profits with PCP (Personal Care Products) (Room 1A03)

04 Feb 19
12:00 PM - 1:00 PM

Tracks: Spa Industry Association

It’s more than a sale-today’s shopper is wooed by the little touches that add value and create raving fans and  brand ambassadors.... More...

Translating the Trend: Finding and Actioning the Right Trends for Your Brand (Room 1A04)

04 Feb 19
12:00 PM - 1:00 PM

Tracks: Artisan Resource

Does your brand need a design kickstart but you are not sure where to begin? There are many ways to identify future design cues.  Join Hollie ... More...

Building an Email Strategy - How to Retain Customers and Win Their Loyalty (Room 1A03)

04 Feb 19
1:30 PM - 2:30 PM

Tracks: Artisan Resource

Speaker(s): Manpreet Kalra
Chances are that you are sporadically sending emails to your customers without any real strategy in place. Don’t worry, you aren’t alon... More...

Instagram for Retailers: Understanding How This Social Platform Can Strengthen Your Store Visibility & Sales (Room 1A04)

04 Feb 19
1:30 PM - 2:30 PM

Tracks: Retail Minded @ NY NOW

Instagram is redefining how customers shop which means retailers need to redefine how they use it. To make sure your store is not missing out on cu... More...

Retail Secrets of Success (Room 1A05)

04 Feb 19
1:30 PM - 2:30 PM

Tracks: Retail Details

Speaker(s): Barbara Mooney ; Becky Tyre ; Julie Gaines ; Sara Villari
Modern proprietors share tips and insights regarding how to implement changes in their stores to achieve growth and profitability while remaining a... More...

CRAFT Power Hour: Pricing Pscychology (Room 1A04)

04 Feb 19
3:00 PM - 4:00 PM

Tracks: CRAFT Power Hours

Why do customers lean towards certain numbers or prices?  How can we utilize pricing to help with revenue building?  Why do customers buy... More...

Hot Trends in Temporary Retail (Room 1A03)

04 Feb 19
3:00 PM - 4:00 PM

Tracks: Patti Biro and Associates

Temporary retail has become part of the landscape for established brands as well as the indie retailer. From pop up shops to retail-tainment events... More...