*NEW* Hot Trends in Hospitality Craft Coffee
(Room 403B)
19 Aug 18
10:05 AM
-
10:55 AM
Tracks:
Hot Trends & Training (CF)
Seasoned and engaging seminar leaders Lon LaFlamme & Jeff Woods will provide the latest hospitality industry challenges and the opportunity and need for a more coffee-centric menu and customer experience innovation. The hospitality industry is primed to shift from a Cup-of-Joe mentality to the perfect preparation and presentation of specialty coffee house favorites. After a brief A-Z national Hospitality research report, we will provide case studies and proven success with craft coffee menus as one of the foundations of innovation and an enhanced hospitality guest experience. Finally, we will address, supported by case studies, the most expensive and affordable roaster/retailer strategies to profitably address the promising craft coffee future in restaurants, resorts, and institutions.