RFID use for fashion and apparel retail in Europe has reached the early majority phase of adoption, according to a decade-long study led by Italy's University of Parma. Findings from the study indicate that RFID deployments for fashion and apparel companies have passed the early adoption stage and are now poised to expand to omnichannel fulfillment. This session will explain how retailers are currently leveraging RFID, either to increase inventory accuracy at the store level or to track replenishments from the back room. Dr. Antonio Rizzi will share who has been adopting and why, and discuss the most robust use cases—as well as the cutting-edge ones ahead of the curve.