HBLC 2019

TE3 | A Healthier UTC: Promoting Wellness Through a Personalized User Experience (Room Starvine 6-7)

After United Technologies (UTC) gained an understanding of how employee participation in HDHPs, HSAs and holistic wellness initiatives impacted the bottom line, the company set out on a mission to improve its benefit decisionsupport tools and increase enrollment in CDHPs. The plan? A data-driven approach that brought together employee education, support tools and enrollment communications that were meaningful and relevant for each of UTC’s 100,000 employees. Join Sonya Woschenko and Karen Waltemath to learn how UTC created a unique online user experience that helped its employees make better benefits decisions and had one-third of the participants significantly increasing their HSA contributions in just one year.