Big Data is the new buzz word, but are we really practicing this in our industry? What has changed in the last five years and what is changing moving forward? It's not about buying a system and then watching the data roll out. And it's more than new hardware and software. What innovative strategies are we using? What could we do better? Should we invest in AI tools? Even if you have access to big data how do you use it? Why is this strategy so important to the future of our industry? Be part of this interactive session designed to examine the "bigger picture" and its potential impact on Indian Gaming.