Indian Gaming 2018 Tradeshow and Conference

Heidi Hamers
Corporate Vice President
Mille Lacs Corporate Ventures


Heidi Hamers is the Corporate Vice President of Marketing for Mille Lacs Corporate Ventures (MLCV). She acts as marketing consult to strengthen MLCV’s two gaming properties – Grand Casino Mille Lacs and Grand Casino Hinckley – two premier entertainment destinations in the State of Minnesota, as well as acts as consult for MLCV’s non-gaming operations. Drawing on more than 25 years of marketing experience, including senior leadership roles with nationally recognized gaming brands like Ceaser’s, Harrah’s and Lake’s entertainment where she was responsible for the successful opening of three Native American casino, in Louisiana, Michigan and Northern California. Heidi also led the opening of live table games in Pennsylvania while working for Cannery Casino Resorts. While at Cannery Casino Resorts, she acted as marketing point person in the revitalization efforts of Jackson Rancheria Resort. At MLCV, Heidi is responsible for ensuring a consistent brand experience across all guest touch points. She also serves as a marketing consult for MLCV’s non-gaming operations. Instrumental in opening several casino operations, Heidi successfully framed new brands and developed brand standards and style guides, drafted operating procedures, as well as the advancement of strategic opening and operating plans to include data analytics and management science.

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