Indian Gaming 2018 Tradeshow and Conference

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz
Search

Sessions (6)

Promoting, Marketing and Leveraging Tribal Causes and Casino Charities (Room N260)

18 Apr 18
9:00 AM - 10:00 AM

Tracks: Marketing

Speaker(s): Donald Ragona ; Donald Sampson ; Michael Johnson ; Michael Roberts
This session will discuss how tribal and casino leadership can think about their charitable work, leveraging partnerships with local and nation... More...

Why Your Profitability Depends on Aggregating Your Data to Understand the True Worth of a Player (Room N260)

18 Apr 18
10:15 AM - 11:15 AM

Tracks: Marketing

Speaker(s): Azam Husain ; Deana Scott ; Michael Minniear ; Samantha Urban ; Tara Ezzell
If Tribal properties are only using slot accounting systems to determine the worth of their players, they are only getting one piece of the pie. To... More...

Success with Marketing Analytics: An Operator's Perspective (Room N260)

18 Apr 18
11:30 AM - 12:30 PM

Tracks: Marketing

Speaker(s): Azam Husain ; Michael Bonakdar ; Michael Ka’ahanui ; Rich Rader
The casino is home to a critical and ever growing mass of data about players, their preferences and their spending habits, across gaming and non-ga... More...

Branding, Loyalty Programs and Customer Retention (Room N260)

18 Apr 18
2:00 PM - 3:00 PM

Tracks: Marketing

Speaker(s): Yuri Cameron
The US gaming market is growing at a slower pace than 10-15 years ago, which makes the competition for the most profitable customers tougher an... More...

Hidden Marketing Costs (Room N260)

18 Apr 18
3:15 PM - 4:15 PM

Tracks: Marketing

Speaker(s): Doug Parker
More than ever, marketing and loyalty programs are key components of any casino's business model. This session will examine case studies and de... More...

How to Transition Your Direct Mail Program to Digital (Room N260)

18 Apr 18
4:30 PM - 5:30 PM

Tracks: Marketing

Speaker(s): DARREN WITHERS ; Mike Montross ; Rebecca Perger ; Ryan Frohberg ; Tino Magnatta
For years we have heard that promised printing and postage savings will be the product of digital direct marketing.  The savings are trick... More...