From Prospect to Raving Fan: Understanding the Customer Journey
(Room 313)
13 Apr 19
12:45 PM
-
2:00 PM
To truly understand your customers, you first need to understand how they are being introduced to your company and how they interact with your brand at every touchpoint. In fact, Salesforce.com found that it typically takes as many as six to eight touches to turn a consumer into a qualified lead. But what do these touches include? Attend this session to gain a better understanding of the customer buying journey, improve customer relationships and turn prospects into raving fans.