The Science of Customer Persuasion: The Psychology of Choice
(Room Room 1C03)
03 Mar 19
1:00 PM
-
2:00 PM
Tracks:
NY Restaurant Show, Operational Excellence
Good restaurants understand the importance of quality food, fair prices, and attentive service. But Behavioral scientist, JonRobert Tartaglione knows that exceptional restaurants understand one more thing: psychology. In his presentation, learn how to apply principles of consumer psychology and choice architecture to influence people to spend more, tip more, and leave happier. Concepts discussed will include: - How to strategically structure menus to increase revenue - Why consumers are like Goldilocks - How descriptions of food can impact taste - How to prime customers to make particular choices - Why free samples can often lead to more spending - Why waitstaff should be trained in the art of mimicry