Key Food Consumer Trends and their Impact on Flavor Innovation
(Room Avalon 1-4)
13 Nov 18
8:45 AM
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9:15 AM
Consumers continue to drive innovation in the food and beverage industry by demanding more from the brands that they consume. They increasingly prefer products that embrace authenticity, social engagement, sustainability, traceable sourcing, clean labels, healthier ingredients and functional benefits. This has a direct impact on the flavors that are used in these brands resulting in technical demands for natural, organic and sustainably sourced raw materials as well as taste modulators to support the reduction of sugar, salt and fat in those brands. Flavor development and innovation are increasingly a direct response to these demands. While flavor tonalities continue to play a role the day-to-day work is strongly influenced by these more 'functional' considerations. In this presentation the current key consumer trends and their direct impact on food and flavor development are discussed.