The Most Disruptive Beverages You Should Know About
(Room Avalon 1-4)
14 Nov 18
3:00 PM
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3:20 PM
Tracks:
Conference Session
The portability of beverages makes them the optimal platform for innovation and incorporating function into. While some categories have become stagnant, or are on the decline, others continue to experience growth in sales, product types, flavors and formats. Water, coffee and tea will be highlighted categories, as their health halos, ubiquity and versatility all contribute to steady growth. In addition to an overview of the most disruptive products in the hottest beverage categories, this session will also be a platform for exploring some of the most novel ingredients being used in beverages. The language that brands are using to make claims and talk about the benefits of their products will also be discussed.