Virtual reality (VR) systems are beginning to make their presence felt in the attractions industry in a variety of ride platforms. Can virtual reality (VR), augmented reality (AR) and mixed reality (MR) systems be as successful in the live entertainment and event space? Using a variety of case studies, learn how VR, AR and MR are evolving, examine the different platforms and their strengths and weaknesses and explore the design principles in creating a successful VR/AR/MR experience.