IAAPA Attractions Expo 2017

Brian Morrow
VP Theme Park Experience Design
SeaWorld Parks & Entertainment


As the VP Theme Park Development Brian leads the studio team of Deep Blue Creative for the development of guest experiences for the SeaWorld, Busch Gardens, Aquatica, Discovery Cove and Sesame Park brands. Located in Orlando Florida – at the Deep Blue Creative Studio- the team leads innovation, design, production and installation of the new attractions and experiences at all the theme parks. Tasked with innovation and execution of attractions- Brian’s team opened unique attractions that embrace new technologies like Kraken Unleased VR, Orca 360 and Submarine Quest in 2017 and have an equally compelling slate in 2018 of new experiences that combine emerging technologies that can be implemented in large scale theme park attractions to drive new storytelling and world building experiences to the guests. Brian’s team have led some of the most innovative theme park and zoological attractions over the years with new innovations to open in coming years. Utilizing the unique attributes of nature, science forward design, landscape and inspiration from the Earth; Brian has developed attractions that inspire millions of guests a year to Explore, Inspire and Act to help the planet we all share.

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