Learn how to develop a marketing plan for your family entertainment center (FEC) to address the key strategic issues that matter. From branding and your overall business goals and objectivesto the important tactical considerations, like media mix, sales channel management, promotional partners, and pricing decisions, you will discover the key ingredients for a successful marketing formula. Examine ways to measure the return (ROI) on your marketing investment. Whether you new to the industry or a seasoned veteran, be inspired and prepared to develop a winning marketing plan.
FOOD AND BEVERAGE: Boxed lunch, coffee, and iced tea
NOTES: Must be 18 to attend. Separate ticket and Expo badge required to attend.
COST: US$25 IAAPA Members; US$35 Nonmembers. Tickets should be purchased in advance as space is limited and may sell out. Expo registration is also required.
Purchase Tickets Here - Login to add special event tickets to your registration account. Tickets will be printed onsite with your Expo badge.
GOLD SPONSORS: Fetchrev, Semnox Solutions LLC
SILVER SPONSOR: Moss Distributing
SUPPORTING SPONSOR: Brunswick Bowling Products