BOMA 2018

Tenant Retention and Brand Recognition through Scent (Room Exhibit Hall, Showcase Room 1)

Our sense of smell is our only sense linked directly to the emotional side of the brain, meaning we experience a response to scents before our brain can analyze them. Adding a scent to a space forges an emotional connection to the brand. Prolitec has installed their industry leading technology which delivers hypoallergenic scents at 15 Parkway Properties locations in the Houston area. Parkway Properties is committed to providing their tenants the highest quality experience and with the Prolitec system, they can improve tenant experience and elevate their brand perception. These two achievements are instrumental in the challenge that faces all property management companies – retention.