Recruiting Trends Talent Tech 2017

How Programmatic Technology Can Improve, Scale and Automate Recruitment Advertising (Room Ballroom B)

30 Nov 17
11:00 AM - 12:00 PM

Tracks: Recruitment Marketing

Recruiting talented healthcare professionals with significantly increasing workforce demands is not easy. Learn how Magellan Health used a data-centric recruitment advertising approach through programmatic job ads to target qualified candidates with the right job, at the right time, across hundreds of job sites simultaneously. You’ll also discover how Magellan Health leveraged software to programmatically buy and optimize job ads with real-time completed application data, and how the whole process was automated to trigger ad campaigns for jobs struggling to attract candidates.