Recruiting Trends Talent Tech 2017

Charlotte Marshall
VP Digital/Social Media
Magellan Health


Vice President of Digital/Social Media & Employer Brand, Charlotte Marshall was hired to do just that. She is passionate about helping organizations lead with brand, not jobs. She has built four employer brands from the ground up, helping organizations proactively answer the crucial “why:” why us, why you, why now. Charlotte proves the case for ditching the job-led, transactional mindset of recruiting and moving into the age of hiring with purpose. Prior to working for Magellan Health, she lead the team behind the award-winning employer brand at Thermo Fisher Scientific, and has worked for companies such as Ernst & Young, Gillette, Ogilvy PR Worldwide, and the Henry M. Jackson Foundation. She earned a B.S. in Organizational Communication from Northeastern University and a MA in Digital Communications from The Johns Hopkins University, with honors.

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