Recruiting Trends Talent Tech 2017

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How Gold’s Gym Pumps Up Its Company Culture for Recruitment Success (Room Ballroom B)

29 Nov 17
11:00 AM - 12:00 PM

Tracks: Recruitment Marketing

The TA team at Gold’s Gym was challenged to refresh its employer brand and career site to compete in the digital age. In need of a creative approach to attract today’s tech-savvy job seekers, they implemented a TA strategy centered upon a mobile-optimized, social media-friendly ATS. By using adaptable and intuitive software, they were able to develop and deploy a cohesive employer brand and build a recruitment marketing program fit for franchising. Learn how the right blend of marketing tactics and recruitment technology can yield effective hiring strategies and execution, and how you can apply best practices to your own program.