Forget Boomers, Xers, and Millennials: It’s All About Generation C! (Part 2)
(Room Marco Polo 705-707)
19 Apr 17
9:45 AM
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10:45 AM
This is part two of a two-part session. We are no longer defined by the year we were born. Now, thanks to a number of converging forces, we have become members of Generation C—the generation defined by choice! It’s time to get to know Generation C so you can better know your customers. In the movie “Dead Poet’s Society¸” Mr. Keating (played by Robin Williams) has his students stand on their desks to see things differently. This is what the NAMA industry needs to do. Generation C holds tremendous potential for each and every NAMA brand if we, like Mr. Keating’s students, look at things differently. As the American social writer and philosopher, Eric Hoffer, said, “In a time of drastic change, it is the learners who inherit the future.” When you become the learner for your business, it can prepare for the future.