NAMA OneShow 2017
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Bonnie
Knutson
Bonnie Knutson
Professor
Michigan State University
Bonnie J. Knutson is a professor in The School of Hospitality Business in the Broad College of Business. Widely known as an authority on emerging lifestyle trends and creative marketing strategies, she often consults with business leaders who want to understand and take advantage of changing consumer demands. Her work has been featured in publications such as The Wall Street Journal, USA Today, and on CNN. She has also had articles appear in numerous business publications, and is editor of The Journal of Hospitality and Leisure Marketing.
Sessions :
Forget Boomers, Xers, and Millennials: It’s All About Generation C! (Part 1)
Forget Boomers, Xers, and Millennials: It’s All About Generation C! (Part 2)
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