The internet continues to evolve rapidly and so do the expectations of our customers. Today’s “always on” culture now requires we give customers 24/7 access; allow them to serve themselves; and give them a mobile-friendly experience when they need it. What do these changing expectations mean for your business?
This educational session will share the best practices for serving today’s online energy consumer successfully, efficiently and profitably. We’ll look at full-service customers who want to pay their bill online, schedule a repair, set-up their budget plan, or buy a service plan. We’ll also look at the COD / “On-Demand” customer who wants the same buying experience they get from any major online retailer. We’ll review the best practices of pricing, converting shoppers to buyers, making customers into loyal customers, the best ways to communicate with these buyers and enhancing the net margin of online customers.