In today's market, personalization is more important than ever. Millennials are coming into dealerships ready for a fully personalized experience. In fact, Harvard Business Review recently published research that showed personalization can deliver five to eight times the ROI on marketing spend, and can lift sales by 10 percent or more.
In this session, Ken Kolodziej, Experian's VP of Dealer Intelligence, will lead a panel of market-leading dealers from three different U.S. regions. To find out what has been most successful in their own dealerships, the session will focus on the tactics, strategies and techniques these dealers used to create target lists, pinpoint their interests and preferences, and the specific marketing actions used to lift sales month after month.
Attendees will leave with successful strategies to implement in their own dealerships – much like a highly targeted Dealer 20 group meeting centered on one to one marketing. It's a session not to miss.
Primary Learning Objectives:
- Learn what leading dealers are doing to build targeted marketing campaigns.
- Learn how to take the information provided and build out their own specific marketing plan per target audience.
- Understand proven successful personalization strategies for the best rate of sales success.