Digital Dealer Conference & Expo 24

Matt Raymond
Marketing Director
Haltermans Toyota


As Sales Consultant, BDC Manager, Desk Manager and now the Marketing Director for Haltermans Toyota, Matt has found that leveraging data helps him 1) make informed decisions, 2) plan relevant strategies and 3) help increase awareness while decreasing expenses. Matt's 8 years in dealerships and training in Law Enforcement make him apt to study behaviors and observe what is happening in his store. He seeks to prove out the trends he sees in data by crafting campaigns that will reap a reality on the showroom floor.

Sessions :