Fresh Summit 2017

Workshop Series I: Moving Floral Forward: A Glimpse into the Global Floral Market (Room 206-207)

19 Oct 17
9:00 AM - 10:15 AM

Tracks: Floral

Speaker(s): Kasey Cronquist, Administrator, Certified American Grown Flowers; Arnold Kloostra, Director, Intergreen; Traci Adams, President, Tru Bloom LLC; Elaine Griffin, Interior Designer & Author, Elaine Griffin Design

Moderator(s): Lauren Scott, Chief Marketing Officer, Produce Marketing Association;

The global floral industry is in dramatic transition, as consumer trends, online purchasing, and demand for convenient products continue to change the floral marketing landscape. This session will examine the multi-billion-dollar floral industry—highlighting emerging trends, innovative approaches, and the challenges and opportunities that go along with them. Gain new insight into the floral market and discover actionable strategies to capture greater growth.