Fresh Summit 2017

Traci Adams
President
Tru Bloom LLC


Traci Adams is President of Tru Bloom LLC, a company with the mission of joining all sides of the Floral world, and a mantra to Define, Differentiate, Innovate, Strategize and Partner with Execution Experts. Prior to Tru Bloom, Traci served as VP and General Manager of Floral for Safeway Stores Inc. where her experience included Retail Store and Divisional Operations. She oversaw the initiative to brand floral with lifestyle and event planner, Debi Lilly, and served as co-chair of Safeway’s CSR platform, PLANET, whose goals were to aggressively reduce energy and waste consumption. Traci has been involved with PMA’s Floral Council since its inception and was awarded the PMA Floral Marketer of the Year award in 2012.

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