AIMExpo 2016
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Using Video to Increase Your F&I Product Sales
(
Room
N220CD
)
13 Oct 16
1:00 PM
-
2:15 PM
Tracks:
Sales & Marketing, Sales & Marketing Track
Speaker(s):
Rich Moore, Director of Sales Training, Protective Asset Protection
Video education is the best way for a dealership to combat the naysayers who discourage our customers from buying F&I products. Online video is the fastest and easiest way to connect with your future customers, especially since we know most people are researching on the web before they ever set foot in a dealership. However, the F&I section on most dealer websites is weak in terms of educating consumers on our products. In this session, you will learn how to create inexpensive, high-quality, informative videos; which videos you should create; and simple ways to use your dealership as a studio.
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